Australia’s first cosmetic campaign on Instagram.
Shot by Jeremy Park Commercial Sydney Photographer
I was approached by Benefit to shoot ther first ever instagram shoot. IT was infact one of te first “sponsored” instagram ever in Australia. Putting together not only the shoot I was asked to come up with the whole concept. This is where I needed help some a small but nimble creative company. I rang my friends at wisebrownfox who jumped on board last minute to come up with ideas and create the whole campaign. They also styled and I cast it. With rain most days for a month and a theme of Australian Summer Fun, I think we were incredibly lucky to get some blue sky on the day. It looks very sunny in the photos! Sydney was hit by a lightning storm at 4pm just when we packed up!
Shooting in a square format reminded me of the old days when the 6×6 Hasselblad was considered the primo advertising photographers camera. It now seems normal to shoot in a square format with Instagram, however there was a long time where vertical editorial friendly images reined supreme. I haven’t an online folio for my fashion work anymore, however there are some images here.
some press : http://www.adnews.com.au/news/benefit-to-trial-new-instagram-ads http://www.bandt.com.au/advertising/campaign-benefit-cosmetics-launches-instagram-advertising